STORIES Launches its First Chennai Store
In Palladium Mall, Velacherry
Stories, a Global Home Concepts Store, has formally launched its First in Chennai at the marquee address the Palladium Mall, Phoenix Market City , Velachery, this afternoon. Chairman of the Bronet Group, Mr. Haris K P inaugurated the Store in a glittering function attended by select elite of the City.
Stories has 5 stores in Bangalore, Pune , Cochin & Calicut and are branching out in to Chennai, taking in to account the fact that they have been servicing the requirements of Tamil Nadu customers from both the Bangalore and Kochi Stores.
Speaking on the occasion, Mr. Haris said that this store, set in 3000 sft. area, would certainly be fulfilling the aesthetic and space needs of Indian conditions and the globe-trotting multi-cultural multi-ethnic new generation. In fact, tracing the origin of the very concept of Stories, he mentioned that what gave birth to this concept store was the absence of one single store entity which could meet the one of Founders requirements when he was looking for furnishing his home with something not only ergonomically functional but modern and aesthetic as well.
The launch was followed by two sessions for architects and builders, where display of furniture, furnishing and other accessories in the mock up living room, bed room, etc., was arranged elegantly for a real touch and feel of the same. This was much appreciated by the architect and builder community, who came in good numbers to witness the same.
After putting in years of research and explorations and understanding the customer needs, Stories first foray was in Kozhikode of Kerala in 2010, bringing from 19 countries (including Italy , Germany , Turkey , Philippines, Indonesia, Thailand, Malaysia, China and Vietnam ), world-class furniture, furnishings and home accessories to every class of people. Stories also helps the discerning customer who wants the complete designing for his home on an end to end basis by helping with the furniture design and sourcing the furniture and other items from select vendors. The success of this outlet has prompted the management to open new stores in Bangalore, Cochin and Pune as well. The Kochi store, set in a sprawling 48000 sft. area, incidentally, is South Indias largest lifestyle destination. Stories has a mind-boggling SKU count of 16000+ items of furniture, furnishing and home accessories truly spoiling the customer for choice and offers, in tune with the current trend, these on online platform as well. The product range is certainly unique in terms of design and quality and also priced competitively.
Mr K P Saheer, Founder and Group MD, indicated that Stories plans to expand its footprint significantly and is targeting to have 20 Stores across India by 2020.