Boost honours MS Dhoni’s contribution to cricket


Boost honours MS Dhoni’s contribution to cricket
with an enormous 3D sand sculpture
MS Dhoni’s sand sculpture unveiled, to honour his contribution to cricket
Chennai, 10 May 2019: Boost, one of GSK’s leading brands in the Health Food Drinks
category, honoured its brand ambassador MS Dhoni by creating a massive & unique sand
sculpture. This was a tribute to Dhoni’s contribution to cricket and his long-standing
relationship with the brand. The sand sculpture was designed and inaugurated by renowned
sand artist Manas Sahoo at Elliot’s beach, Chennai.
MS Dhoni, who is also known as ‘Thala’, has always encouraged young players to play a
bigger game, be it with his leadership style or his inspiring attitude on the cricket ground. The
sand sculpture is a befitting tribute to such an inspiring sportsperson. Crowds gathered
around the venue in big numbers to join Boost in this tribute to their hero.
As part of the activation, kids also got an opportunity to try their hand at MS Dhoni’s
signature helicopter shot while playing cricket in the specially setup practice nets at the
venue. Dhoni has upheld the legacy of inspiring young sports enthusiasts and this activation
is a perfect example of bringing alive Boost’s promise of inspiring and winning big.
Commenting on the event, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive
Health, GSKCH Indian subcontinent, said,” Boost has always been synonymous with
stamina, energy and winning spirit. With this tribute, we wanted to celebrate and honour MS
Dhoni’s winning spirit and the energy that he brings to the game. We are proud that a
champion like him is part of our Boost fraternity who perfectly embodies our brand’s persona
and is an inspiration to millions.”
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is a leading player in Indian health food drinks industry. Our
flagship product Horlicks leads the market, while Boost is among the top three health food
drink brands that India prefers. Our manufacturing plants are located in Nabha,
Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800
employees. GSK also markets and distributes a range of everyday health products such as
Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over
800 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of
world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel
better and live longer with everyday healthcare products. Our goal is to build a global,
growing business – we call a Fast-Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees
that demands, working at the speed and with the genuine consumer understanding the
modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands,
successful in over 100 countries. These include Sensodyne, Theraflu, Paradontax, Panadol,
Polident, Otrivin, Horlicks and Physiogel.

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