Britannia announced the first batch of winners of the Britannia Khao World Cup Jao contest launch in early April. Cricket legend Kris Srikkanth gratified the winners with travel tickets to England and Wales to watch the World Cup live.
Mr. Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said “We are excited to announce the first set of winners of the Britannia Khao World Cup Jao campaign. Britannia would like to congratulate the winners who will experience the thrill of cheering the Indian Cricket team at the ICC Men’s Cricket World Cup.”
The promotion offers a bouquet of prizes to millions of consumers who SMS an (on pack) promo code. The lucky draw prizes include bikes and consumer goods, and there are assured gifts such as e- vouchers and signed memorabilia from cricket legends. The contest continues until June.