CHENNAI: The sales of Compact Construction Equipment is gaining momentum in the Indian context
and therefore the easy availability of financing options for customers is inevitable. Doosan Bobcat India
(DBIN), the Indian subsidiary of the global leader in compact equipment business, organized a financier
meet at Chennai. Top level Executives from Banks which dominate lending in the construction
equipment industry like ICICI, HDFC, IndusInd, Kotak, and Axis Bank participated in the event. Big
names from the non-banking Financial institutions like HDB, Cholamandalam, SREI, Sundaram
Finance, and Tata Capital were making their presence at the event.
Indian Compact construction equipment industry has been growing at a rapid pace over the last few
years. Mechanization required in Urban and rural infrastructure development, process industries, solid
waste management, waterways, agriculture and plantation are recognized as major growth drivers. It is
highly anticipated that the need for Compact equipment is set to accelerate in India as labour availability
reduces & costs of hiring labour get higher.
This meet was organized by DBIN with an objective of enhancing the business partnership between
Doosan Bobcat as a manufacturer of Compact equipment and the various major financial institutions.
With Doosan Bobcat’s new manufacturing plant at Chennai set to roll out the most awaited Bobcat
Backhoe Loaders in just a few months, the timing of the event couldn’t have been more perfect. The
synergy created through the collaboration of a manufacturer & finance providers will without a doubt
benefit the end customers in terms of a superior product yielding the best return on investment with
hassle free availability of credit.
Doosan Bobcat India’s vision is to be the market leader in Compact equipment and with the wide
product portfolio to suite customer’s requirement.
Mr. HS Kim, Director, Commercial (DBIN), said, “Off-highway research showed sales of Indian
construction equipment market grew 35% last year. India has not matured as an equipment finance
market yet, but it is likely that the captive finance model shall evolve very soon. This is the best time to
reach and support people who want to grow but have low financial means and want to fulfill the aspiration
of a better life. DBIN’s endeavor is to bring out financing packages which are easy to handle by
customers, with less of complexity so that it becomes easy for customers to interact with us, the
experienced partner.”
The Executives from the various banks & NBFC’s felt that through this strategic partnership, a superior
quality product from a reputed brand can be made affordable to an end customer when it can be offered
with a trusted & transparent financing experience.
About Doosan Bobcat India:
Doosan Bobcat India (DBIN), its head office in Chennai, is a subsidiary of the Doosan Bobcat Inc. It serves through 6 regional
offices across India. Backed by 20+ Channel Partners, DBIN has an extensive customer reach and touchpoints across the country
and the effort is on to continuously keep expanding. Doosan Bobcat India has 3 product lines, Skid-Steer Loaders (SSL), Compact
Track Loaders (CTL), Mini Excavators (MEX), and soon to be introducing Backhoe Loaders (BHL) in India.

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