Chennai, January 18, 2017:After witnessing an exceptional response in Chennai, DSK
Motowheels, one of India’s most well-established and strongest players in the superbike industry
announces the launch of itssecond showroom for the legendary Italian superbiking brand Benelli
in the city. The state-of-the-art showroom is situated in a plush locale atV – Block, 5THAvenue,Old
No. 86 / New No. 74, Anna Nagar;showcasing the entire range of DSK Benelli superbikes
available in India. Booking and deliveries are now open at the showroom. The new outlet along
with the existing showroom in Chennai is also under the dealership of ‘Power Super Bikes’
located at Anna Salai, near Gemini Flyover.
The second showroomalso houses the sporty-looking Tornado Naked Tre, or TNT superbikes
that encompass the TNT25 – Single Cylinder 250cc engine, TNT 300 – In-line two-cylinder 300cc
engine, TNT 600i – In-line four-cylinder 600cc engine, TNT 600 GT – In-line four-cylinder 600cc
engine, TNT 899 – In-line, three-cylinder 898cc engine and TNT R – In-line, three-cylinder 1131cc
Located in one of the liveliest areas of the city, the outlet will be in complete consonance with the
premium luxury that the DSK Benelli brand stands for. Well-trained and knowledgeable staff is
available in order to assist the patrons in sales as well as service.
Speaking on the launch, Shirish Kulkarni, Chairman, DSK Motowheels said, “DSK Benelli has
received an overwhelming response in the city of Chennai for its best-in-breed superbikes.
Backed by this demand, it gives us immense pleasure to launch our second showroom for
superbiking aficionados in Chennai in association with ‘Power Super Bikes’. The philosophy with
which we operate is in tandem with the ethos of our Chennaidealer. The employees at DSK
Benelli – Anna Nagarhave been provided with specialised training in management of sales,
service, spare parts and customer service, to ensure that customers can enjoy the best-in-class
ownership experience that our brand stands for. Keeping in mind the global standards, we are
also glad to announce that all the DSK Benelli showrooms across India including the new DSK
Benelli showroom inChennai, meet the International CI standards of Benelli global showrooms.”
Shirish Kulkarni, Chairman, DSK Motowheels, further added, “Our main focus is to align DSK
Benelli’s presence across all strategic locations in order to generate strong brand eminence.
Chennai is one of those key markets where we have already established a robust foothold. The
second dealership will not only act as a platform to sell more motorcycles but also asa place for
DSK Benelli superbike enthusiasts to interact with other bikers and share their love for the
Italian biking legend.”
Born of rich, pure lineage, DSK Benelli today boasts an impressive range of globally-respected
superbikes that marry heritage, innovation, styling and technological prowess. DSK Benelli’s
distinctly stylish motorcycles are known for their Italian flamboyance and the ability to provide
riders from all walks of life a pure, high-performance experience.
The showroom will showcase the entire gamut of DSK Benelli superbikes at attractive price
points: (Ex-showroom, Chennai)
• TNT 25 – Rs.1,83,000.
• TNT 300 – Rs. 3,08,000.
• TNT 600i (ABS) – Rs. 5,83,000.
• TNT 600 GT – Rs. 6,11,000
• TNT 899 – Rs. 9,70,000
• TNT R – Rs. 12,07,000
DSK Motowheels is assembling and selling Benelli bikes across the country and supporting them
with a good backup of service and spares. With its mounting sales and service network, the
brand offers 24 x 7 on call breakdown service.
DSK Benelli owners also have access to an entire range of attractive Benelli accessories and
merchandise that include superlative CNC parts, riding gear, helmets with sleek design and
safety features, to quirky stickers and decals.
About DSK Group
A leading diversified business conglomerate in India with a multi-crore turnover. The group has
spread its wings in diverse business verticals like Construction, Automobiles, Information
Technology, Education and High-end Professional Courses, Pharmaceuticals, Hospitality, Tours &
Travels, Banking & High- End Dairy Solutions, International film production, Digital Products,
Investments and Infrastructure, Video Games. The DSK Group is renowned as one of the most
ethical and successful groups based in Maharashtra.
About DSK Motowheels
Established in 2012, DSK Motowheels, a part of the DSK Group, forayed into the growing
automobile sector by entering the niche segment of powerful and aspirational bikes.
Taking forward the company’s rich legacy of dynamic entrepreneurship, Shirish Kulkarni,
Chairman, DSK Motowheels, spearheads the brand‘s operations in India with the primary
objective of providing a world class super biking experience.
With a CKD plant in Maharashtra, the brand enjoys the status of having the strongest & most well
entrenched superbike network in India. DSK Motowheels is known for its high-end biking
experience, extended product line, technology and quality. DSK Motowheels also prides itself in
providing the best customer centric service and aftersales support in Indian Superbike Market.
FROM HISTORY TO THE LEGEND
As often happens, the history of great industries is born in garages. In our case this is the Benelli
Garage”, Where, in 1911, the 6 Benelli brothers Giuseppe, Giovanni, Francesco, Filippo, Domenico
and Antonio, known as “Tonino”, repaired and manufactured motorcycle parts. In 1921 the
‘Velomotore’ was created: a single cylinder two stroke 75cc bike adapted to a bicycle frame and
the following year it was the turn of the 98cc ‘Motoleggera’, immediately appreciated by the
public of that time. The first real Benelli motorcycle, a 175cc model, ridden by Tonino, proved
immediately to be a winner in the world of competition. Here began a long list of glorious
moments, with more than 1000 victories in the Italian and European Championships and two
World Titles won in 1950 and 1969. Many legendary riders have ridden Benelli motorcycles.
Besides Tonino, the owner of the company, the Italian riders Ambrosini, Grassetti, Campanelli,
Provini, Pasohni, Villa and the internationals Saarinen, Hailwood and Carruthers.
At the end of the 60’s the last motorcycle of the family owned company was born; the Tornado
650 which developed 50 hp at 7000 rpm, and easily surpassed 170 km/h. Later the first
ownership change took place, but motorcycle production continued in Pesaro with the ground
breaking in line 6 cylinder 750 and 900cc Sei’s which were manufactured up until the early
1980’s. In 2001 the production of the first all new in-line triple powered range began, with the
fully faired supersport Tornado 899cc Limited Edition. The addition of the Tornado Naked Tre or
TNT for short, and subsequently the Tre-K in both 899 and 1131 cc variants meant that Benelli
was truly back in the market of large capacity sports motorcycles. Today Benelli is part of the
Qianjiang (QJ) Group, a corporation which produces more than 1.2 million two wheelers per
annum. QJ, wishing to respect the tradition of passion which has always guided the history of the
Italian brand, will continue manufacturing bikes in Pesaro, the traditional home of Benelli