US based GP Strategies to expand presence in India Acquires Emantras;


GP Strategies Corporation (NYSE: GPX),$490.5M Global Performance Improvement Solutions leader is targeting the domestic learning market with some aggressive moves. Last month, it completed the acquisition of certain assets and the business of Emantras, an innovative digital education company that provides engaging learning experiences and effective knowledge delivery through award-winning digital and mobile solutions.Emantras strengthens GP Strategies’ eLearning development capabilities in India, allowing it to better serve its domestic & global customer base with the latest digital learning solutions.

Scott Greenberg, GP Strategies’ Chief Executive Officer, stated, “The acquisition of Emantras brings us greater technical expertise in the eLearning arena, allowing us to leverage resources while also enhancing our service offerings to our global customer base. We are delighted to have Emantras, an inventive solutions provider, as part of our company.”

The acquisition of Emantras adds on an employee base of more than 130 professionals at GP Strategies, Chennai, taking their total strength of learning professionals in India to approximately 270.The Indian Operations targets Rs.100 crores revenue from the niche Corporate Learning Market in India. 

It is more than 10 years now since we entered India and we are serving Global clients. Now we see a clear opportunity in the Indian Market and therefore, we have initiated the first step by acquiring Emantras.

About GP Strategies Corporation 

GP Strategies Corporation (NYSE: GPX) started in 1966. This 50 year old truly global performance improvement solutions provider and a global leader in sales & technical training, eLearning solutions, management consulting and engineering services. GP Strategies’ solutions improve the effectiveness of organizations by delivering innovative and superior training, consulting and business improvement services, customized to meet the specific needs of its clients. Clients include Fortune 500 companies, manufacturing, process and energy industries and other commercial &government customers.

  • In 2006, GP Strategies opened its first office in India in Chennai.
  • From 2006 onwards the Company has seen strategic acquisitions of companies such asSandy Corporation, RWD, Blessing White, Bath Consultancy Group, and many more.
  • Today, GP Strategies serves a variety of industries in no less than 24 countries on four continents, proudly making it a global performance company.

Indian Operations  

GP Strategies(India)has been functioning from its Chennai Corporate Headquartersfor the last 10 years serving its global customers in multiple Indian cities.

The Company is seeing a definite shift in the way Learning is perceived by all stakeholders among corporate organizations in India. This existing need -now has a new dimension to explore. For example, what value the leaning function can bring in order to align the learning needs to the business. This leads Corporates to new thinking and ideas as they are ready to explore to expand business horizons.

Ms. Susan Sudhir, Director,Learning Operations, GP Strategies said,“Today it is not about classroom delivery alone but how learning can be constructed from scratch and then consumed to bring about desired results. This offers tremendous opportunity for us to grow. As global leaders, GP Strategies is the only service provider that has all learning solutions under one roof”.

The learning market is mostly fragmented and no single service provider offers all learning services and business models. A consolidation in the industry is expected with movement in services provided for example a shift from content development into the LMS space or a move into the education sector is being seen. GP Strategies islooking to expand itsreach to corporates in India by taking advantage of these vacant spaces and create a roadmap for that journey.

Addressing the Media, Mr. Sanjay Mandal, Country Head& Director APAC, GP Strategies said,“Learning being a complex function is no longer set to the confines of an HR department. Unlike HR which is transactional or strategic, Learning can be extremely dynamic, innovative and Strategic. The DNA of learning function is very different from any other function, so the Learning function needs help.”

It is for this reason GP Strategies is connecting with business stakeholders in India.“CEO’s can play an important part of enabling this environment where they look upon the Learning functions as key players in the room to be part of the Strategic transformation. Of course, Learning will have to raise its stakes in the game to be able to showcase the ROI.”

Finally, the Company believes that Learning acts as the eyes and ears of an organization. If the CEOrequires to look at seismic shifts in his organization, Learning could be that Richter scale that can actively provide the indicators to navigate a company in today’s business environment.To take a step forward in this regard, GP Strategies India has planned Showcase Events this year where select customers would be invited for look and feel of GP Strategies’ solutions.

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