ACTOR MADHAVAN (MADDY) DONS A NEW ROLE
National, 16th May 2017: Hathway broadband, India’s leading player in
fixed line broadband internet service announced the appointment of actor
Madhavan (popularly known as Maddy) as the national brand ambassador,
adding star power to drive the internet and broadband business.
Talking about the power of high speed broadband actor Madhavan said,
“Internet is the future of the new India. The power of broadband connectivity
to make services and applications available to all is fundamental in
transforming India digitally. I am happy to be associated with a brand like
Hathway that is committed to the vision of digital India.”
Proudly welcoming the actor into the Hathway family, Mr. Rajan Gupta,
Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well
known that actor Madhavan has been among the early movers in tapping into
the digital phenomenon and we are extremely proud to have him as the face of
the brand. Maddy’s huge popularity, pan India acceptance and charismatic
personality as the youth icon, will help us increase our customer footprint
across India”.
Hathway will be shortly rolling out a multimedia campaign featuring the new
brand ambassador that will highlight Hathway’s cutting edge GPON , Fibre
to home (FTTH) technology and Ultra High-Speed broadband network
With the growing number of internet consumers, speed and data plan have
always been the constant benchmarks for choosing broadband connection.
With the roll out of GPON Fiber to home technology, Hathway seeks to create
a whole new breakthrough in the internet broadband industry with
unprecedented speed at affordable mass pricing while offering practically
unlimited data. Through this Hathway aims to democratize broadband,
making it accessible for internet consumers pan India.
Hathway is one of the leading cable television services provider in India, as
well as one of the leading cable broadband services providers. Hathway
offers cable television services across 140 cities and towns and high-speed
cable broadband services across 20 cities. Hathway has been awarded the
best MSO by the Indian Telly Awards for its quality Cable TV and Broadband
Internet Services nine times and "Star News Brand Excellence Awards for
Brand Excellence in Digital Products for Internet Services in 2011". Hathway
has been voted as one of the best managed media companies in Asia 2013 based on a study conducted by EUROMONEY.
