Filmfare announces the 64 th edition of JIO Filmfare Awards South 2017
Filmfare is back, with the
64th edition of Jio Filmfare Awards South 2017, to recognize the best of films in South
that hit the silver screen last year. Renowned actor, Dhanush along with Filmfare Editor,
Mr. Jitesh Pillai, marked Filmfare’s 64th year of commemorating and acknowledging the
South film fraternity by lighting the ceremonial lamp at Reliance Digital store at Kilpauk
Chennai.
The main ceremony of the 64 th edition of Jio Filmfare Awards South 2017 is slated to
take place on June 17th at HICC Novotel in Hyderabad and promises to be a grand
affair.
The film fraternity in the South has entertained the audiences for more than a decade,
and has marked their presence in the hearts of the audience from across the globe. The
spell-binding music, striking visuals and exceptional treasure of hidden talents, are some
of the defining features that the South film industry boasts of. Legendary artist like
Rajnikanth the biggest asset to the film fraternity as well as actors such as Kamal
Hassan , Dhanush, Prabhas, Ram Charan, Rana Daggubati and many others, have time
and again featured in Hindi films as well. Filmfare has provided these ace actors a
platform to reach out to a greater set of audiences, thereby helping them to further
showcase their exceptional skill set.
Commenting on the announcement of JIO Filmfare awards South 2017, spokesperson
from JIO said, "“We are happy to present the JIO Filmfare Awards South 2017.
Presented by Jio, the Filmfare Awards South 2017 will honor the cinematic excellence
from southern India and Jio will help to showcase this in a variety of digital ways. Jio is
bringing transformational changes in the Indian digital services space to enable a Digital
Life for 1.2 billion Indians and this association is consistent with Jio’s mission to
celebrate the diversity and richness of Indian cinema.“
Commenting on JIO Filmfare's 64th edition of their South awards, Editor
Jitesh Pillai said, “The South industry has changed the way we perceive Indian cinema at
a global level. From the striking visuals to the extraordinary and gripping stories, the
South industry has played an imperative part in taking the Indian cinema a notch higher.
The Filmfare awards are a small step towards acknowledging the fraternity for their
remarkable contribution over the years.”
Actor Dhanush who graced the occasion by lighting the ceremonial lamp, said,
“Filmfare is prestigious. It encourages talent to give their best. I am fortunate to have
won Filmfare in the past. We look forward for Filmfare Awards every year even though
we don't win. Our relationship with Filmfare and Mr.Jitesh Pillai is special. I wish all the
very best for this year's Filmfare Awards”
