ALTBalajiforays into regional space with the launch of original Tamil thriller – Maya Thirrai!

                                                                                    

Chennai, 26 th May:India’s largest online platform for original shows, ALTBalaji announced the release of

its first Tamil show#ALTBalajiOriginalMaya Thirrai.All 16 episodes of the show are now available

exclusively on ALTBalajiplatform.To mark ALTBalaji’s entry into Tamil regional entertainment space, Ekta

Kapoor brought together distinguished team of director Kaushik Narasimhanand

producerKuttyPadmini. Maya Thirrai- a romantic thriller has southern superstars Nandha Durairaj,

Eden Kuraikose and Lakshmi Priya making their debut on the digital platform.

Maya Thirrai, which means illusions is a mysterious tale of a woman named Sandhya, tangled in her own

reality. Despite having everything, she always felt a void and finally after years of waiting, she bumps

into the handsome Prakash, who comes with a promise of all she ever wanted. Little did she know that

her picture-perfect marriage was nothing but just an illusion. The dramatic storylineas well as the

shockingtwists and turns definitely promises to make this digital show a compelling watch!

“With the expansion of internet and smartphones, the way audience consumes entertainment has

changed drastically. ALTBalaji is targeting urban masses in over 60 cities, reaching out to about 75

million people via our app. The online entertainment option available to this section is either to watch

non-Indian English or Hindi shows. There is definitely a gap here and a huge potential which could be

tapped with our exclusive regional shows.ALTBalajiaims to penetrate into deeper pockets of Indian

market through regional shows hence, 25% of our shows will be in non- Hindi languages including Tamil,

Bengali, Punjabi, Telugu, Gujarati, Punjabi etc. Maya Thirrai is our first step in this direction and we are

confident that the audience will be thoroughly entertained by it”, saidNachiketPantvaidya, CEO,

ALTBalaji.

Producer KuttyPadmini adds, “I am glad to bring Maya Thirrai to the Tamil audience, it is gripping and

has great surprise elements.  Digital shows are future of entertainment, hence the show is very special

and marks an important move for us. Collaborating with Ekta Kapoor has been a great experience, it’s

gratifying to see how our vision has transformed so beautifully on the canvas. I am hopeful that our

audience will love the show.”

On his digital debut and association with Ekta Kapoor, Kaushik Narasimhan said, “Digital is the core

focus of the entertainment industry today and I am glad to be venturing into this space with, who better

than ALTBalaji. As a director, I am always on the lookout for fresh and creative storyline and Maya

Thirrai is such addition. The plot is very exciting and each episode will surely get the audience stunned

and looking for more.”

About ALTBalaji

Balaji Telefilms foray into original shows on digital platforms, ALT Digital Media Entertainment Limited is

a wholly owned subsidiary of Balaji Telefilms Ltd. A multi-device Video On Demand Platform, ALTBalaji

gives audiences the content they want to watch – whenever, wherever and however. ALTBalaji’s

offerings include premium, disruptive content and original series across genres. With originality, courage

and relentlessness at its core, ALTBalaji’s content stands out for being avant-garde, non-conformist,

inclusive and effervescent. ALTBalaji is here to set new standards and benchmarks in giving digitally

connected contemporary audiences.

 

Filmfare announces the 64 th edition of JIO Filmfare Awards South 2017

Filmfare is back, with the

64th edition of Jio Filmfare Awards South 2017, to recognize the best of films in South

that hit the silver screen last year. Renowned actor, Dhanush along with Filmfare Editor,

Mr. Jitesh Pillai, marked Filmfare’s 64th year of commemorating and acknowledging the

South film fraternity by lighting the ceremonial lamp at Reliance Digital store at Kilpauk

Chennai.

The main ceremony of the 64 th edition of Jio Filmfare Awards South 2017 is slated to

take place on June 17th at HICC Novotel in Hyderabad and promises to be a grand

affair.

The film fraternity in the South has entertained the audiences for more than a decade,

and has marked their presence in the hearts of the audience from across the globe. The

spell-binding music, striking visuals and exceptional treasure of hidden talents, are some

of the defining features that the South film industry boasts of. Legendary artist like

Rajnikanth the biggest asset to the film fraternity as well as actors such as Kamal

Hassan , Dhanush, Prabhas, Ram Charan, Rana Daggubati and many others, have time

and again featured in Hindi films as well. Filmfare has provided these ace actors a

platform to reach out to a greater set of audiences, thereby helping them to further

showcase their exceptional skill set.

Commenting on the announcement of JIO Filmfare awards South 2017, spokesperson

from JIO said, "“We are happy to present the JIO Filmfare Awards South 2017.

Presented by Jio, the Filmfare Awards South 2017 will honor the cinematic excellence

from southern India and Jio will help to showcase this in a variety of digital ways. Jio is

bringing transformational changes in the Indian digital services space to enable a Digital

Life for 1.2 billion Indians and this association is consistent with Jio’s mission to

celebrate the diversity and richness of Indian cinema.“

Commenting on JIO Filmfare's 64th edition of their South awards, Editor

Jitesh Pillai said, “The South industry has changed the way we perceive Indian cinema at

a global level. From the striking visuals to the extraordinary and gripping stories, the

South industry has played an imperative part in taking the Indian cinema a notch higher.

The Filmfare awards are a small step towards acknowledging the fraternity for their

remarkable contribution over the years.”

Actor Dhanush who graced the occasion by lighting the ceremonial lamp, said,

“Filmfare is prestigious. It encourages talent to give their best. I am fortunate to have

won Filmfare in the past. We look forward for Filmfare Awards every year even though

we don't win. Our relationship with Filmfare and Mr.Jitesh Pillai is special. I wish all the

very best for this year's Filmfare Awards”

ACTOR MADHAVAN (MADDY) DONS A NEW ROLE

National, 16th May 2017: Hathway broadband, India’s leading player in

fixed line broadband internet service announced the appointment of actor

Madhavan (popularly known as Maddy) as the national brand ambassador,

adding star power to drive the internet and broadband business.

Talking about the power of high speed broadband actor Madhavan said,

“Internet is the future of the new India. The power of broadband connectivity

to make services and applications available to all is fundamental in

transforming India digitally. I am happy to be associated with a brand like

Hathway that is committed to the vision of digital India.”

Proudly welcoming the actor into the Hathway family, Mr. Rajan Gupta,

Managing Director of Hathway Cable & Datacom Ltd said, “It is quite well

known that actor Madhavan has been among the early movers in tapping into

the digital phenomenon and we are extremely proud to have him as the face of

the brand. Maddy’s huge popularity, pan India acceptance and charismatic

personality as the youth icon, will help us increase our customer footprint

across India”.

Hathway will be shortly rolling out a multimedia campaign featuring the new

brand ambassador that will highlight Hathway’s cutting edge GPON , Fibre

to home (FTTH) technology and Ultra High-Speed broadband network

With the growing number of internet consumers, speed and data plan have

always been the constant benchmarks for choosing broadband connection.

With the roll out of GPON Fiber to home technology, Hathway seeks to create

a whole new breakthrough in the internet broadband industry with

unprecedented speed at affordable mass pricing while offering practically

unlimited data. Through this Hathway aims to democratize broadband,

making it accessible for internet consumers pan India.

Hathway is one of the leading cable television services provider in India, as

well as one of the leading cable broadband services providers. Hathway

offers cable television services across 140 cities and towns and high-speed

cable broadband services across 20 cities. Hathway has been awarded the

best MSO by the Indian Telly Awards for its quality Cable TV and Broadband

Internet Services nine times and "Star News Brand Excellence Awards for

Brand Excellence in Digital Products for Internet Services in 2011". Hathway

has been voted as one of the best managed media companies in Asia 2013 based on a study conducted by EUROMONEY.

Rare surgery on newborn at Kauvery Hospital

 A team of doctors at the Kauvery Hospital performed a very rare and complicated surgery, successfully saving the life of a newborn baby. The baby was born with a huge tumor that was prenatally detected during pregnancy, and was operated on the 12th day of her life.Dr Aravindan, Executive Director at Kauvery said, “This case was referred to Kauvery from a private Medical College hospital , because of the fact that Chennai Kauvery has an expert team of  Spine and Neurosurgeons ,Paediatric Surgeons , Paediatric Anaesthesiologist and a state-of-the-art  Paediatric ICU .We are keen on doing such complex surgeries, as we are equipped with internationally trained doctors and world-class infrastructure .” Addressing the media, Dr G Balamurali, Spine and Neurosurgeon said, “She was detected with a very large tumor during the 20th week of pregnancy. The tumor was almost the size of the child’s head and increased in size within 5 days after birth. She was taken up for a major surgery on the 3rd of April 2017. The baby could not lie on her back as the tumor was located on the back of the spine t was very aggressive-looking and vascular. Pre-operative workup with MRI, blood tests including tumor markers were done to study the case thoroughly.” A team of doctors led by Dr G Balamurali, Spine and Neurosurgeon, along with Dr Sivasankar Jayakumar, Paediatric Surgeon, Dr Sathish Manivel, Plastic surgeon and a team of Pediatric Anaesthetists at Kauvery hospital, Chennai performed the surgery for seven hours and successfully removed the entire tumor, with very minimal blood loss.Dr Sivasankar Jayakumar, Paediatric Surgeon added, “The tumor is most likely to be a Teratoma or a Rhabdomyosarcoma which was eroding the vertebrae of the spine. The baby was well on the third day, following surgery without any problems and will be ready for discharge soon. We are very happy that the parents acted quickly and decided to keep the child though the tumor was detected early.“The patient was operated under the Tamil Nadu Chief Minister’s Scheme as the parents are very poor and could not afford the normal surgery cost.” he added Dr Sathish Manivel, Plastic surgeon, said, “We also want to highlight that this is a very rare tumour of this size for which we are awaiting the biopsy results. The incidence of a Rhabdomyosarcoma is about 1.5 per million newborns and rare to grow to this size at birth. This is a malignant tumour and requires further chemo radio therapy. Such rare tumours can be detected during routine ultrasound during pregnancy and should not be considered for termination. Careful planning of delivery by an expert team and immediate surgery can lead to good outcomes in such cases.”“The reason to highlight this case is that such babies born with Spinal Cord Congenital problems or tumors should be transferred to higher centers, having expertise in dealing with complex conditions,” he added.