Marking its entry into the premium hatchback segment, Tata Motors today
launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized
dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs
for the diesel version.
The Altroz is the first vehicle developed on the new ALFA architecture and the second vehicle showing
the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most
recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design,
Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6
different factory-fitted customizable options.
According to Mayank Pareek, President – Passenger Vehicles Business Unit, Tata Motors, “We are
delighted to announce the launch of our premium hatchback – The Altroz. The Altroz is already a product
that we are proud of as it is the second Tata as well as Indian car, to have received a 5-star Global NCAP
rating. It is a landmark product and is a true representative of the Gold Standard in Safety, Design,
Technology, Driving Dynamics and Customer Delight. We are confident that this product will not only
deliver the best driving experience to our customers, but also set new benchmarks as we set foot into the
premium hatchback segment.”
Gold Standard of Safety
The Altroz sets the Gold Standard in safety with its 5 Star Global NCAP rating. The car comes with best-
in-class safety features such as Advanced ALFA Architecture, ABS, EBD & CSC as standard and Dual
Airbags. This comprehensive safety system along with the energy absorbing ALFA architecture ensures
that the occupants of the Tata Altroz are recipients of world-class safety.
Gold Standard of Design
Based on the Impact 2.0 design philosophy, the Altroz’s futuristic design consists of modern, intelligent
and tastefully crafted interiors. The 90 degree opening doors ensure that there is enough space for
passengers to get in and out of the vehicle. The laser cut alloy wheels and premium black piano finish on
the interiors result in an unmatched road presence and help the customer arrive in style.
Gold Standard of Technology
Equipped with a 17.78 cm touchscreen Harman infotainment and class leading acoustics, the Altroz also
comes with Voice command recognition, Apple Car Play, Android Auto and the Turn-by-Turn feature,
ensuring a seamless experience.
Gold Standard of Driving Dynamics
With its powerful petrol and diesel engines along with a fine-tuned suspension, the Altroz truly gives the
customer a dynamic driving experience. The Cruise Control feature along with multidrive modes ensure
comfortable driving in the city and on the highway.
Gold Standard of Customer Delight
The flat rear floor, rear AC vents, cabin space and 24 utility spaces ensure that the driving experience is
convenient and comfortable. Spacious interiors along with a wearable key fob result in a hassle free
experience for the customer.
To know more about the new range or to book a test drive, customers can visit ‘cars.tatamotors.com’ or
follow social handles across Twitter – https://twitter.com/TataMotors_Carsand Facebook – https://www.facebook.com/officialtatamotorscars