Actor Vijay Sethuapthi launches Tender Springz Coconut Water– a new age nutrition- rich cold drink by Sowkea Agro
Innovatively Shaped, 100% Natural, Pollachi Tender Coconuts in Easy-to-Consume, Chilled Format with More Water and More Shelf Life*
Sowkea Agro launched Tender Springz Coconut water on 18th October 2020. These innovatively shaped, 100 % natural coconuts are harvested from the best coconut groves in Pollachi. They are then hygienically dehusked, shaped and packed innovatively to provide consistent quality that Sowkea Agro is known for. Tender Springz is a new age nutrition- rich cold drink. The innovative packing with an easy to open pull-press plunger on top allows for very easy and hygienic consumption.
The product is stored and retailed in easy-to-operate, touch screen interface enabled IoT vending machines. Apart from the loT vending machine, they will also be available on the Sowkea Doorstep Daily app, Sowkea Agro Fresh stores, modern retail outlets, general stores and branded fuel vending chains.
Tender Springz coconut water can be stored in a refrigerator for up to 20 days and in regular room temperature for a maximum of 2 days and at convenience stores, they are refrigerated at a temperature between 5 -15°C to allow for easy storage and consumption.
Tender Springz coconut water is delicious and comes with a host of benefits. From rehydrating the body, to removal of unwanted cholesterol, support in weight loss and also aids in controlling renal disorders. Tender Springz, the new age cold drink can be served to patients as well as elders in the family as it comes with a host of nutritional benefits.
Tender Springz Tender Coconuts launch closely follows last year’s successful launch of Halo Tender Coconuts. The brand also retails Grated Coconut, Pure Cow’s Milk and a range of Cold Pressed Cooking Oils too.
*ABOUT SOWKEA AGRO*
Successful entrepreneur, Mr R.B.Sivakumar hails from a humble farming family and community. But his education, zeal and exploration of career opportunities led to diversifying and becoming a reputed Engineering Component Manufacturer.
He successfully founded Vignesh Polymers, a key component manufacturing firm for category leaders in the automobile and consumer electronics sector. Today he takes the credit for turning it into a 200 crore plus turnover brand.
However, the burning desire was to always give something concrete back to his farming community. His reverence for farming and his sincere appreciation for the hard toil of farmers and their plight, buoyed him to start “Sowkea Agro”
Mr. R.B. Sivakumar, speaking at the launch said, “Tender Springz is an innovative option of a healthy new age cold drink. Ease and convenience is desired by a younger generation. Tender Springz is part of Sowkea Agro’s philosophy of protecting the farmers’ interests, restoring their pride, ensuring fair compensation and a sustained income for their efforts. I strongly advocate responsible sourcing and fair farmer compensation. The consumer should have access to a healthier choice of food and beverages.”