Chennai, April 13, 2018: Nickelodeon, the number one kids’ franchise, has returned with their global pro-socio initiative “Together For Good” which this year will address the burning issue of child safety.
With increasing incidents in the realm of cyber safety, bullying and physical harassment amongst kids at a young age, creating awareness around personal safety, is the need of the hour. With kids being at the center of Nickelodeon’s universe, we have set out to curate a behavioral change initiative that inspires and empowers them to “Say no to fear and yes to safety”. The pioneering initiative that is a category first encourages kids to identify potential risks and reach out to an adult without fear.
Giving considerable attention to reinstate child safety measures, Nickelodeon has partnered with a leading Non-Governmental Organization “Arpan” which specializes in empowering individuals and families with prevention and intervention skills required to respond to issues pertaining to child safety. Kids’ favourite Nicktoons along with experts from Arpan conducted an interactive school contact programme across cities to spread awareness and inspiring them to “Say no to fear and yes to safety’. The school outreach included sessions that guided teachers and adults on how to manage issues of child safety.
Speaking about the initiative Mohammed Tabrez, Managing Director of Serene School said, “It is of paramount importance for children to know of the safety norms early in life. We are extremely thankful of Nickelodeon’s proactive involvement in promoting safety, underscoring certain essential preventive measures, as we want to educate children and create awareness to seek parental intervention when faced threat “
“We are delighted to partner with Nickelodeon India for their initiative ‘Together for Good’. Arpan has, over its 10 years of working on prevention of child sexual abuse and healing from its impact, observed that if children are empowered with age-appropriate knowledge and skills they can participate in their own safety. Parents and caregivers, when empowered with knowledge, contribute to making an environment which is vigilant and protective for children. An initiative like this has the potential to provide key messages of personal safety to millions of children and parents with the support of Nickelodeon.” said Ms Sharalene Moonjely, Director – Public Engagement, Arpan.